At Support For Home, we provide home care services to people who need help with Activities of Daily Living (ADLs). In once sense, it is a very competitive industry. When we started our company, there were over 70 others in the Sacramento region. There are probably more, now. There are also assisted living facilities and memory care units that offer overlapping services.
In another way, elder care is the least competitive industry in which we have ever worked. The level of openness among competitors — the good ones — is amazing.
We belong to a number of organizations. Some of those are “naturals.” The National Private Duty Association (NPDA) is a great nation-wide industry group committed to helping member companies do the right things right. Statewide, the California Association for Health Services at Home (CAHSAH) is the standards setting body, with a great certification program that really helps clients and their families choose well.
But, we are not competing with Robin Donnelly’s Visiting Angels franchise in Ohio or Barry Berger’s great company, Accredited, in SoCal. Sharing information and ideas with them is a no-brainer.
What we love about this industry is what happens on the local level. We belong, for example, to two separate Older Adult Coalition groups, one in Sacramento County and one in Yolo County. Many of the attendees are competitors, directly or indirectly. But we talk about how to make elder care better. We all share the passion to support our seniors with respect and integrity.
I’m actually off to a luncheon meeting of the Yolo Older Adults Coalition today, where I will sit down with folks I am competing with every single day for business and we will talk about how to make everything they – and we – do better. There is just something different about elder care, and we love it.
Best wishes, Bert